Privacy.

Who we are

Berry Boys Açaí Ltd (“Berry Boys”, “we”, “us”) runs berryboys.uk and the Berry Boys stores in Manchester. We are the data controller for any personal information you give us through this site. You can reach us at hello@berryboys.uk.

What we collect, and why

Waitlist signups. Your email address, so we can email you when a new store opens. That’s the only thing we use it for.

Catering enquiries. Your name, email, and whatever details you put in the message, so we can reply to your enquiry and run the event if you book us. We don’t add catering enquiries to any marketing list.

Analytics. If you accept the cookie banner, we use Google Analytics 4, Meta Pixel, and Vercel Analytics to count visits and understand which pages get used. IP addresses are anonymised. Decline the banner and none of this loads.

We do not collect anything else. We do not use the site to track you across other sites.

Legal basis

Waitlist emails: your consent (you ticked the box). Catering enquiries: legitimate interest in replying to people who contact us about events. Analytics: your consent via the cookie banner.

Who sees it

Only the Berry Boys team, plus the services we use to run the site:

• Resend, our transactional email provider, sends the emails you receive from us.
• Vercel hosts the site and runs Vercel Analytics if you consent.
• Google Analytics 4 and Meta Pixel run only after consent.

We do not sell your data, and we don’t share it with anyone else.

How long we keep it

Waitlist emails: until you unsubscribe or the store you signed up for has opened, whichever comes first, plus six months. Catering enquiries: 24 months from your last contact, so we can pick up if you book us again. Analytics: aggregated, 14 months by default.

Your rights

You can ask us to show you what we hold on you, correct it, or delete it. Email hello@berryboys.uk and we’ll do it inside 30 days. If you think we’ve mishandled your data, you can complain to the Information Commissioner’s Office at ico.org.uk.

Changes

If we change this notice, we’ll update the date at the top. Material changes get an email to anyone on a list.